On this post I'm going to talk about how to target ads to geographic locations.
Google AdWords offer this targeting tool that allows you to set an ad to a specific location. Therefore, if you want to offer some product to a city or region, or even a country you can use this tool to maximize your performance.
Let's see this video to understand how it works better:
It is really helpful, isn't?
Let me know if you have any questions, my friends!
Today I'm going to talk about one of the ways you have to optimize your ads performance, which is the creating of a schedule with dates and times to your ad.
You might want to set specific times and dates to your ad appear, because you might think that your costumers are most willing to look for what you are offering in certain time. Therefore, Google developed this tool that is going to help you to optimize your ads performance.
Let's take a look on this video to understand it better and see how are the steps to set your ad schedule:
Easy, no? Please let me know if you have any questions!
Hello friends! On the last post I've talked about Quality Score. On this one, I'm going to give you step-by-step of how to check this Quality Score on your account. Remember that Quality Score is really important, because having a high quality score, your ads are going to be shown by Google to your costumers. Therefore, if you have a good ad that matches what costumers are looking for, Google will put you on the top! Let's see how are the step-by-step to check it then:
You can check your Quality Score by looking within your Keywordstab. There are a couple ways to check your Quality Score, as shown below. Run a keyword diagnosis:
Google always try to give a great experience for their costumers, and to do so, Google tries to match the best ad with what their costumers are looking for. Therefore, Google developed the Quality Score to measure how good each ad is.
Let's check the video below to understand it better:
On the next post, I'm going to talk about how to check your Quality Score.
Please let me know if you have any questions, and have a good day!
Today I'm going to talk about one of the tools to measure your performance that Google AdWords offer to us - the Conversion Tracking.
Clicks, impressions, and clickthrough rate are great ways to measure if your ads are working well, but conversion tracking is a free tool that helps you understand what your costumer does after clicking on your add. Does he purchase something? Does she sign up for your newsletter? What does she do after being on your website?
To understand how it works, let's watch this video:
There are other tools to measure your performance, but conversion tracking is one of the best ones that you are going to find!
Please let me know if you have any questions, and have a great day!
Today I'm going to talk about a calculation that is used in accounting. I'm going to explain a little bit about the ROI - Return on Investment.
Putting your money on Google Ad Words shouldn't be treated as a cost, but actually an investment to reach more costumers and bring higher profits. Calculating the ROI is going to show you the real effect your advertisement efforts have on your business.
The formula for the ROI is:
(Revenue - Cost of goods sold) / Cost of goods sold
Let's suppose you have a product that costs $50 to produce, and sells it for $100. Using Google Ad Words you sold 5 products, which costed $250, but you got $500. Let's say you spent $100 on Ad Words, for a total cost of $350. Your ROI is:
($500 - $350) / $350
= $150 / $350
= 42.85%
In this example, you are getting 42.85% return on investment. For every $1 you spend, you get around $1.43 back.
This calculation is used in all kinds of business and helps you keep on track your investments to reach profit. What Google Ad Words wants is to help you to reach higher profits, and the ROI will give you an idea if it is working for your business, or not.
That's all for today, my friends!
Let me know, if you have some sort of question, and have a great week!
Today I'm back to explain to you how to set a budget for your campaign! Exactly! Google Ad Words provide you a way you can set a daily budget for your campaigns, which is great and really helpful! This way, you don't have to worry about how much you are going to spend, if you are going to some vacation, or passing through some period that you are not going to check your account that often, for example. Also, you can change it any time you want for any amount or period you think is better! Great news, isn't?
Lets go through the step-by-step then:
1) Decide how much to spend - So, for example if your cost per click average is $0.20, and you would like to get 50 clicks per day. You might set a $10 daily budget, so you don't spend more than what you want to.
2) Set your daily budget - For each campaign you should set a daily budget.
Sign in to your AdWords account at https://adwords.google.com.
Click the Campaigns tab.
Click + Campaign and select the campaign type you'd like to create:
"Search Network with Display Select"
"Search Network only"
"Display Network only"
On the "Select campaign settings" page, scroll to the "Budget" section and enter an individual daily budget or use a shared budget.
Finish (or skip) choosing your other campaign settings and click Save and continue.
3) Change your daily budget at any time
That's all, my friends! Following those steps, you should be fine to set your budget for your campaign. Just remember, each campaign needs its own daily budget!
Let me know if you have some sort of questions, and see you next week!
On this post, I'll be talking about tips for creating successful text ads. There are different tips Google Ad Words give us to how to persuade our customers with text ads. Let's take a look at the video below to see some of them:
Other tips they offer us:
Highlight what makes you unique - What makes you competitive? Tell your customer! Is that free-shipping? Product customization? Make sure to let them know as soon as possible, which means straight in the text ad!
Include prices, promotions, and exclusives - Why would someone search a product in Google? To make a decision! So, tell your customer about your prices, promotions and exclusives!
Empower customers to take action - Use strong words about what you are offering to your customers. purchase, call today, order, browse, sign up, get a quote are all good words to make your customer take such action!
Include at least one of your keywords - Your keyword is relevant for your customers. For example, if you sell soccer balls, make your headline something like "Buy Soccer Balls".
Match your ad to your landing page - For example, if you put some sort of promotion on your ad, make the landing page for this ad go straight to such promotion. Don't waste your customer's time trying to find what he saw in the ad.
Appeal to customers on mobile - People are using mobile more often to make searches on internet. Make sure to create ads to them as well, because ads on mobile may look different than in a regular computer. Also, put contact information on your ads, because people using mobile to make product searches tend to give a call when they see the right ad.
Experiment - Try different ad groups. Test them and see which one works better!
Well, my friends, that's it for today! Those tips are going to help you a lot to be successful with your text ads!
Let me know, if you have any question, and see you next week!
Today I'm going to explain about choosing your location and language settings.
Being a Brazilian student in USA, I'm targeting my campaign to both countries: USA and Brazil. This is an example of how companies can target their advertisements to specific locations inside USA or even outside USA with different languages. In my case, I am using campaigns in English, so people from here can find my ads, and in Portuguese, so people from Brazil also can find my ads.
I'll be showing step by step of how to set it up for your Google Ad.
Step 1: Click the Campaigns Tab
Step 2: In the left panel, Click All Online Campaigns
Step 3: Click the + Campaign button
Step 4: You will be taken to a page where you will be able to update your campaign settings. Look for the section titled "Locations and Languages."
Step 5: To target locations you have two options:
Select a location from the listed options:
Enter a location in the search box:
Step 6: To edit your target language, click Edit in the "Languages" section.
Step 7: Check the box next to the languages that you would like to target.
Step 8: After you choose the rest of your campaign settings, click Save and Continue.
That's all the steps for choosing your location and language settings, my friends!
Next week I come up with more information about Google Ads!
On this post I am going to talk about How Keywords work for Google Ads.
Keywords are a couple of words or a sentence that will match with what customers are searching for on Google. For example, if your store sells Soccer Cleats. What could be potential keywords for your products? Just "Soccer" might be to generic, because you are going to get infinity information about this sport. However, if you use "Soccer equipment"; "Soccer Boots", "Nike Soccer Cleats" could help you get the right customer easier and control your CPC (Cost Per Click).
Let's take a look on this video to understand it better.
Another good tip that Google Ads give us about choosing the right keywords, is to pick some negative words. In the same example I gave above, let's suppose that you sell Nike Soccer Cleats, but you don't sell Adidas ones. In this case, the word "Adidas" could be a negative word to avoid customers that are looking for Adidas Cleats, for example.
Moreover, Google provides you a great help called Keywords Tool, which is basically a generator of keywords for your business. You might have some ideas of what your potential customers would look for to use as keywords, or negative words, but it is always good to have more ideas of them. The way it works is that you type for example "Soccer Cleats" on the Keyword tool, and Google will come up with different Keywords and Negative words for your business.
What would you tell me? Any kind of question?
Hopefully I helped you a bit more to understand how Google Ads works.
Today I am going to talk about one of the most important steps in Google Ad Words. How to organize your campaigns and ads in your account is one of the main keys to make your business succeed.
Firstly, take a look on this video:
This video give us a great idea of how to organize your campaigns and ads in your account.
We can see that AdWords is organized into three layers: account, campaigns, and ad groups.
Your account is associated with a unique email address, password, and billing information.
Your ad campaign has its own budget and settings that determine where your ads appear.
Your ad group contains a set of similar ads and the words and phrases, known as keywords, that you want to trigger your ads to show.
The chart of this organization would look like that, if you would sell Electronics, for example:
A collection of ad groups forms a campaign. Your campaign is the master control for your ad groups where you can choose:
How much you're willing to spend on clicks or conversions from your ads
Networks and geographical locations where you want your ads to show
Other top-level settings that affect clusters of ad groups
The Ad Group is a group of keywords related to your campaign. It means that, if you are having campaigns for Televisions for example, you could put some specific words that costumers would probably type in. For example, Plasma TV's, instead of just TV, which is a too generic term. As more specific words you put in your Ad Group for your Campaign, most likely that your costumer will find what he needs easier.
I totally suggest you to invest some time in your organization of your campaigns, because it will help you to reach the right costumer with much more accuracy.
I hope that this post helped you once more, and I come back next week for more explanations!
Let me know if you have any question, and have a great week!
Our goal with AdWords is to create a campaign to make your business successful, right? Sure, but how do we do it? Well, before learning how to create your business' campaign, we have to learn how to navigate on your AdWords Account. Therefore, today I'll spend sometime explaining a little bit of how the AdWords Account looks like.
Take a look at how it will display for you:
Being new at AdWords make us check the basics first. You can see that we have in the main tabs: Home, Campaigns, Opportunities and Tools. Also, if you click on the gear menu, you will find the Billing and Account Settings.
Well, right now I want to show you a video of short explanations of the functions of each tab:
It looks easy, doesn't it?
Hopefully, this post helped you to understand how to navigate on your AdWords Account, which will make your life easier to create your first campaign!
Please let me know, if you have any questions about it, and see you next week!
I'm Raphael Sicolin, from Sao Paulo, Brazil. I'm currently studying Marketing at Benedictine University, and one of my classes is about Google Ad Words.
Being a future marketing man, Google Ad Words will be one of the tools available for me to enhance a brand. It is incredible how important it might be for strategic campaigns for your company!
Today, I'll try to show you how this tool can help you depending on your goals with your business.
You might have different goals. You might want to increase sales, or maybe you want more people visiting your website, or even you want to raise your brand awareness. You might have on of these goals, all of them, or others! Google Ad Words is here to help you achieve your goals!
Check this video out with a short explanation of what it can make for you:
Remember, my friends, set your goals, and then go for it! Google Ad Words will be your best friend to lead your business to success!
Hopefully, this first post was helpful to give you an idea of how powerful this tool is. Next week I come with more details of Google Ad Words!
next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for 
