Today I'm going to talk about one of the tools to measure your performance that Google AdWords offer to us - the Conversion Tracking.
Clicks, impressions, and clickthrough rate are great ways to measure if your ads are working well, but conversion tracking is a free tool that helps you understand what your costumer does after clicking on your add. Does he purchase something? Does she sign up for your newsletter? What does she do after being on your website?
To understand how it works, let's watch this video:
There are other tools to measure your performance, but conversion tracking is one of the best ones that you are going to find!
Please let me know if you have any questions, and have a great day!
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