Week 12 - Ad & Site Quality - Checking your Quality Score

Hello friends! 

On the last post I've talked about Quality Score. On this one, I'm going to give you step-by-step of how to check this Quality Score on your account. 

Remember that Quality Score is really important, because having a high quality score, your ads are going to be shown by Google to your costumers. Therefore, if you have a good ad that matches what costumers are looking for, Google will put you on the top!

Let's see how are the step-by-step to check it then:

You can check your Quality Score by looking within your Keywords tab. There are a couple ways to check your Quality Score, as shown below.

Run a keyword diagnosis:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.

Another way to see your Quality Score is to enable the Qual. score column:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Look for the Qual. score column in the statistics table. If you don't see this column in your table, you can add this column by doing the following:

• Click the Columns drop-down menu in the toolbar above the statistics table.

• Select Customize columns.

• Select Attributes.

• Click Add next to Qual. score.

• Click Save.

Now you understand how Quality Score works, and where to find it! Use it wisely, and you are going to get great results!

Let me know about any questions, and have a great weekend!