On this post I'm going to give you extra information after you setting your conversion tracking.
Understanding what the definitions below and why they are useful are great ways to make your campaign successful!
| Definition | Why it's useful | |
|---|---|---|
| Conversions | The total number of all conversions made within your chosen conversion window after an AdWords click. | See if your campaign is generating results for you. |
| Converted clicks | The tally of every AdWords click that resulted in one or more conversions within your chosen conversion window. | Gauge how many clicks are leading to valuable actions for you. |
| Conversion rate | The percentage of clicks that have led to conversions. | Measure how often a click leads to a conversion, on average. |
| Cost-per-conversion | Your total cost divided by your total conversions. | See how much, on average, each of your conversions cost. |
Let me know if there is any questions about it, and good luck with your campaign!
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