On this post, I'll be talking about tips for creating successful text ads. There are different tips Google Ad Words give us to how to persuade our customers with text ads. Let's take a look at the video below to see some of them:
Other tips they offer us:
Highlight what makes you unique - What makes you competitive? Tell your customer! Is that free-shipping? Product customization? Make sure to let them know as soon as possible, which means straight in the text ad!
Include prices, promotions, and exclusives - Why would someone search a product in Google? To make a decision! So, tell your customer about your prices, promotions and exclusives!
Empower customers to take action - Use strong words about what you are offering to your customers. purchase, call today, order, browse, sign up, get a quote are all good words to make your customer take such action!
Include at least one of your keywords - Your keyword is relevant for your customers. For example, if you sell soccer balls, make your headline something like "Buy Soccer Balls".
Match your ad to your landing page - For example, if you put some sort of promotion on your ad, make the landing page for this ad go straight to such promotion. Don't waste your customer's time trying to find what he saw in the ad.
Appeal to customers on mobile - People are using mobile more often to make searches on internet. Make sure to create ads to them as well, because ads on mobile may look different than in a regular computer. Also, put contact information on your ads, because people using mobile to make product searches tend to give a call when they see the right ad.
Experiment - Try different ad groups. Test them and see which one works better!
Well, my friends, that's it for today! Those tips are going to help you a lot to be successful with your text ads!
Let me know, if you have any question, and see you next week!
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