Week 14 - Targeting Tools - Target ads to geographic locations

Hello my friends!

On this post I'm going to talk about how to target ads to geographic locations.

Google AdWords offer this targeting tool that allows you to set an ad to a specific location. Therefore, if you want to offer some product to a city or region, or even a country you can use this tool to maximize your performance.

Let's see this video to understand how it works better:

It is really helpful, isn't?

Let me know if you have any questions, my friends!

Have a great weekend!

Week 13 - Optimizing Performance - Create an ad schedule

Hello my friends!

Today I'm going to talk about one of the ways you have to optimize your ads performance, which is the creating of a schedule with dates and times to your ad.

You might want to set specific times and dates to your ad appear, because you might think that your costumers are most willing to look for what you are offering in certain time. Therefore, Google developed this tool that is going to help you to optimize your ads performance.

Let's take a look on this video to understand it better and see how are the steps to set your ad schedule:

Easy, no? Please let me know if you have any questions!

Have a good day, my friends!

Week 12 - Ad & Site Quality - Checking your Quality Score

Hello friends! 

On the last post I've talked about Quality Score. On this one, I'm going to give you step-by-step of how to check this Quality Score on your account. 

Remember that Quality Score is really important, because having a high quality score, your ads are going to be shown by Google to your costumers. Therefore, if you have a good ad that matches what costumers are looking for, Google will put you on the top!

Let's see how are the step-by-step to check it then:

You can check your Quality Score by looking within your Keywords tab. There are a couple ways to check your Quality Score, as shown below.

Run a keyword diagnosis:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Click the white speech bubble  next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.

Another way to see your Quality Score is to enable the Qual. score column:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Look for the Qual. score column in the statistics table. If you don't see this column in your table, you can add this column by doing the following:

• Click the Columns drop-down menu in the toolbar above the statistics table.

• Select Customize columns.

• Select Attributes.

• Click Add next to Qual. score.

• Click Save.

Now you understand how Quality Score works, and where to find it! Use it wisely, and you are going to get great results!

Let me know about any questions, and have a great weekend!

Week 11 - Ad & Site Quality - Check and understand Quality Score

Hello friends!

Today I'm talking about Quality Score.

Google always try to give a great experience for their costumers, and to do so, Google tries to match the best ad with what their costumers are looking for. Therefore, Google developed the Quality Score to measure how good each ad is.

Let's check the video below to understand it better:

On the next post, I'm going to talk about how to check your Quality Score.

Please let me know if you have any questions, and have a good day!

Week 10 - Measuring and optimizing performance - Evaluate metrics relevant to your goals

Hello my friends!

On this post I'm going to give you extra information after you setting your conversion tracking.

Understanding what the definitions below and why they are useful are great ways to make your campaign successful!

	Definition	Why it's useful
Conversions	The total number of all conversions made within your chosen conversion window after an AdWords click.	See if your campaign is generating results for you.
Converted clicks	The tally of every AdWords click that resulted in one or more conversions within your chosen conversion window.	Gauge how many clicks are leading to valuable actions for you.
Conversion rate	The percentage of clicks that have led to conversions.	Measure how often a click leads to a conversion, on average.
Cost-per-conversion	Your total cost divided by your total conversions.	See how much, on average, each of your conversions cost.

Let me know if there is any questions about it, and good luck with your campaign! 

Week 9 - Performance, profitability and growth - Tools to measure your performance

Hello my friends! I'm back after a break.

Today I'm going to talk about one of the tools to measure your performance that Google AdWords offer to us - the Conversion Tracking.

Clicks, impressions, and clickthrough rate are great ways to measure if your ads are working well, but conversion tracking is a free tool that helps you understand what your costumer does after clicking on your add. Does he purchase something? Does she sign up for your newsletter? What does she do after being on your website?

To understand how it works, let's watch this video:

There are other tools to measure your performance, but conversion tracking is one of the best ones that you are going to find!

Please let me know if you have any questions, and have a great day!

Week 8 - Measurement and optimization - Measuring return on investment (ROI)

Hello my friends!

Today I'm going to talk about a calculation that is used in accounting. I'm going to explain a little bit about the ROI - Return on Investment.

Putting your money on Google Ad Words shouldn't be treated as a cost, but actually an investment to reach more costumers and bring higher profits. Calculating the ROI is going to show you the real effect your advertisement efforts have on your business.

The formula for the ROI is:

  (Revenue - Cost of goods sold) / Cost of goods sold

Let's suppose you have a product that costs $50 to produce, and sells it for $100. Using Google Ad Words you sold 5 products, which costed $250, but you got $500. Let's say you spent $100 on Ad Words, for a total cost of $350. Your ROI is:

   ($500 - $350) / $350

    = $150 / $350

    = 42.85%

In this example, you are getting 42.85% return on investment. For every $1 you spend, you get around $1.43 back. 

This calculation is used in all kinds of business and helps you keep on track your investments to reach profit. What Google Ad Words wants is to help you to reach higher profits, and the ROI will give you an idea if it is working for your business, or not.

That's all for today, my friends!

Let me know, if you have some sort of question, and have a great week!