Week 3 - Campaign and ad group management - Organizing campaigns and ads in your account

Hello Google Ad Word friends!

Today I am going to talk about one of the most important steps in Google Ad Words. How to organize your campaigns and ads in your account is one of the main keys to make your business succeed. 

Firstly, take a look on this video: 

This video give us a great idea of how to organize your campaigns and ads in your account. 

We can see that AdWords is organized into three layers: account, campaigns, and ad groups.

1. Your account is associated with a unique email address, password, and billing information.
2. Your ad campaign has its own budget and settings that determine where your ads appear.
3. Your ad group contains a set of similar ads and the words and phrases, known as keywords, that you want to trigger your ads to show.

The chart of this organization would look like that, if you would sell Electronics, for example:

A collection of ad groups forms a campaign. Your campaign is the master control for your ad groups where you can choose:

• How much you're willing to spend on clicks or conversions from your ads
• Networks and geographical locations where you want your ads to show
• Other top-level settings that affect clusters of ad groups

The Ad Group is a group of keywords related to your campaign. It means that, if you are having campaigns for Televisions for example, you could put some specific words that costumers would probably type in. For example, Plasma TV's, instead of just TV, which is a too generic term. As more specific words you put in your Ad Group for your Campaign, most likely that your costumer will find what he needs easier.

I totally suggest you to invest some time in your organization of your campaigns, because it will help you to reach the right costumer with much more accuracy.

I hope that this post helped you once more, and I come back next week for more explanations!

Let me know if you have any question, and have a great week!