Hello again, my friends!
On this post I am going to talk about How Keywords work for Google Ads.
Keywords are a couple of words or a sentence that will match with what customers are searching for on Google. For example, if your store sells Soccer Cleats. What could be potential keywords for your products? Just "Soccer" might be to generic, because you are going to get infinity information about this sport. However, if you use "Soccer equipment"; "Soccer Boots", "Nike Soccer Cleats" could help you get the right customer easier and control your CPC (Cost Per Click).
Let's take a look on this video to understand it better.
How to Choose the Right Keywords
Another good tip that Google Ads give us about choosing the right keywords, is to pick some negative words. In the same example I gave above, let's suppose that you sell Nike Soccer Cleats, but you don't sell Adidas ones. In this case, the word "Adidas" could be a negative word to avoid customers that are looking for Adidas Cleats, for example.
Moreover, Google provides you a great help called Keywords Tool, which is basically a generator of keywords for your business. You might have some ideas of what your potential customers would look for to use as keywords, or negative words, but it is always good to have more ideas of them. The way it works is that you type for example "Soccer Cleats" on the Keyword tool, and Google will come up with different Keywords and Negative words for your business.
What would you tell me? Any kind of question?
Hopefully I helped you a bit more to understand how Google Ads works.
Thank you, and see you next week!
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