Monday, January 19, 2015

Week 1 - Introduction to Ad Words - What to track based on your advertising goals

Hello, my friends!

I'm Raphael Sicolin, from Sao Paulo, Brazil. I'm currently studying Marketing at Benedictine University, and one of my classes is about Google Ad Words.

Being a future marketing man, Google Ad Words will be one of the tools available for me to enhance a brand. It is incredible how important it might be for strategic campaigns for your company!

Today, I'll try to show you how this tool can help you depending on your goals with your business.

You might have different goals. You might want to increase sales, or maybe you want more people visiting your website, or even you want to raise your brand awareness. You might have on of these goals, all of them, or others! Google Ad Words is here to help you achieve your goals!

Check this video out with a short explanation of what it can make for you:


Remember, my friends, set your goals, and then go for it! Google Ad Words will be your best friend to lead your business to success!

Hopefully, this first post was helpful to give you an idea of how powerful this tool is. Next week I come with more details of Google Ad Words!

Have a good one!

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