Week 6 - Ad Format - Tips for creating successful text ads

Hello my blog friends!

On this post, I'll be talking about tips for creating successful text ads. There are different tips Google Ad Words give us to how to persuade our customers with text ads. Let's take a look at the video below to see some of them:

Other tips they offer us:

Highlight what makes you unique - What makes you competitive? Tell your customer! Is that free-shipping? Product customization? Make sure to let them know as soon as possible, which means straight in the text ad!

Include prices, promotions, and exclusives - Why would someone search a product in Google? To make a decision! So, tell your customer about your prices, promotions and exclusives!

Empower customers to take action - Use strong words about what you are offering to your customers. purchase, call today, order, browse, sign up, get a quote are all good words to make your customer take such action!

Include at least one of your keywords - Your keyword is relevant for your customers. For example, if you sell soccer balls, make your headline something like "Buy Soccer Balls".

Match your ad to your landing page - For example, if you put some sort of promotion on your ad, make the landing page for this ad go straight to such promotion. Don't waste your customer's time trying to find what he saw in the ad.

Appeal to customers on mobile - People are using mobile more often to make searches on internet. Make sure to create ads to them as well, because ads on mobile may look different than in a regular computer. Also, put contact information on your ads, because people using mobile to make product searches tend to give a call when they see the right ad.

Experiment - Try different ad groups. Test them and see which one works better!

Well, my friends, that's it for today! Those tips are going to help you a lot to be successful with your text ads!

Let me know, if you have any question, and see you next week!

Week 5 - Language & location targeting - Choose your location and language settings

Hi my friends!

Today I'm going to explain about choosing your location and language settings.

Being a Brazilian student in USA, I'm targeting my campaign to both countries: USA and Brazil. This is an example of how companies can target their advertisements to specific locations inside USA or even outside USA with different languages. In my case, I am using campaigns in English, so people from here can find my ads, and in Portuguese, so people from Brazil also can find my ads.

I'll be showing step by step of how to set it up for your Google Ad.

Step 1: Click the Campaigns Tab

Step 2: In the left panel, Click All Online Campaigns

Step 3: Click the + Campaign button

Step 4: You will be taken to a page where you will be able to update your campaign settings. Look for the section titled "Locations and Languages."

Step 5: To target locations you have two options:

• Select a location from the listed options:

• Enter a location in the search box:

Step 6: To edit your target language, click Edit in the "Languages" section.

Step 7: Check the box next to the languages that you would like to target.

Step 8: After you choose the rest of your campaign settings, click Save and Continue. 

That's all the steps for choosing your location and language settings, my friends!

Next week I come up with more information about Google Ads!

Thank you and see you soon! 

Week 4 - Keyword Targeting - How Keywords Work

Hello again, my friends!

On this post I am going to talk about How Keywords work for Google Ads.

Keywords are a couple of words or a sentence that will match with what customers are searching for on Google. For example, if your store sells Soccer Cleats. What could be potential keywords for your products? Just "Soccer" might be to generic, because you are going to get infinity information about this sport. However, if you use "Soccer equipment"; "Soccer Boots", "Nike Soccer Cleats" could help you get the right customer easier and control your CPC (Cost Per Click).

Let's take a look on this video to understand it better.

How to Choose the Right Keywords

Another good tip that Google Ads give us about choosing the right keywords, is to pick some negative words. In the same example I gave above, let's suppose that you sell Nike Soccer Cleats, but you don't sell Adidas ones. In this case, the word "Adidas" could be a negative word to avoid customers that are looking for Adidas Cleats, for example.

Moreover, Google provides you a great help called Keywords Tool, which is basically a generator of keywords for your business. You might have some ideas of what your potential customers would look for to use as keywords, or negative words, but it is always good to have more ideas of them. The way it works is that you type for example "Soccer Cleats" on the Keyword tool, and Google will come up with different Keywords and Negative words for your business.

What would you tell me? Any kind of question?

Hopefully I helped you a bit more to understand how Google Ads works.

Thank you, and see you next week!

Week 3 - Campaign and ad group management - Organizing campaigns and ads in your account

Hello Google Ad Word friends!

Today I am going to talk about one of the most important steps in Google Ad Words. How to organize your campaigns and ads in your account is one of the main keys to make your business succeed. 

Firstly, take a look on this video: 

This video give us a great idea of how to organize your campaigns and ads in your account. 

We can see that AdWords is organized into three layers: account, campaigns, and ad groups.

1. Your account is associated with a unique email address, password, and billing information.
2. Your ad campaign has its own budget and settings that determine where your ads appear.
3. Your ad group contains a set of similar ads and the words and phrases, known as keywords, that you want to trigger your ads to show.

The chart of this organization would look like that, if you would sell Electronics, for example:

A collection of ad groups forms a campaign. Your campaign is the master control for your ad groups where you can choose:

• How much you're willing to spend on clicks or conversions from your ads
• Networks and geographical locations where you want your ads to show
• Other top-level settings that affect clusters of ad groups

The Ad Group is a group of keywords related to your campaign. It means that, if you are having campaigns for Televisions for example, you could put some specific words that costumers would probably type in. For example, Plasma TV's, instead of just TV, which is a too generic term. As more specific words you put in your Ad Group for your Campaign, most likely that your costumer will find what he needs easier.

I totally suggest you to invest some time in your organization of your campaigns, because it will help you to reach the right costumer with much more accuracy.

I hope that this post helped you once more, and I come back next week for more explanations!

Let me know if you have any question, and have a great week!