Week 2 - Account Management - Navigating your AdWords Account

Hello my friends!

Our goal with AdWords is to create a campaign to make your business successful, right? Sure, but how do we do it? Well, before learning how to create your business' campaign, we have to learn how to navigate on your AdWords Account. Therefore, today I'll spend sometime explaining a little bit of how the AdWords Account looks like.

Take a look at how it will display for you:

Being new at AdWords make us check the basics first. You can see that we have in the main tabs: Home, Campaigns, Opportunities and Tools. Also, if you click on the gear menu, you will find the Billing and Account Settings.

Well, right now I want to show you a video of short explanations of the functions of each tab:

It looks easy, doesn't it?

Hopefully, this post helped you to understand how to navigate on your AdWords Account, which will make your life easier to create your first campaign!

Please let me know, if you have any questions about it, and see you next week!

Week 1 - Introduction to Ad Words - What to track based on your advertising goals

Hello, my friends!

I'm Raphael Sicolin, from Sao Paulo, Brazil. I'm currently studying Marketing at Benedictine University, and one of my classes is about Google Ad Words.

Being a future marketing man, Google Ad Words will be one of the tools available for me to enhance a brand. It is incredible how important it might be for strategic campaigns for your company!

Today, I'll try to show you how this tool can help you depending on your goals with your business.

You might have different goals. You might want to increase sales, or maybe you want more people visiting your website, or even you want to raise your brand awareness. You might have on of these goals, all of them, or others! Google Ad Words is here to help you achieve your goals!

Check this video out with a short explanation of what it can make for you:

Remember, my friends, set your goals, and then go for it! Google Ad Words will be your best friend to lead your business to success!

Hopefully, this first post was helpful to give you an idea of how powerful this tool is. Next week I come with more details of Google Ad Words!

Have a good one!